UI/UX internship · 2026 · Website redesign
Redesigning the website experience
Redesigning the homepage to create a clearer, more engaging, and user-focused digital experience.
Overview
Creating a clearer digital experience
During my internship, I worked on redesigning the company’s existing homepage based on their business requirements and user needs. The goal was to improve the overall structure, visual hierarchy, usability, and engagement of the website.
I worked through the complete design process, from analysing the existing experience and researching competitors to exploring multiple design directions and refining the final homepage.
Problem
Identifying what wasn’t working
The existing website had several content gaps and lacked a consistent design system. The layouts, typography, spacing, and visual elements were not used consistently across the pages, making the overall experience feel less structured.
The main requirement was to bring the lead-generation form directly into the hero section, making it immediately visible and easier for users to take action. Based on these requirements, I focused on improving the content structure, establishing consistency, and creating a clearer and more engaging homepage experience.
Research
Understanding the users, business goals, and existing experience
I reviewed the existing ArivuPro website to understand the user journey, course discovery, and how visitors interacted with key sections. I analysed heatmap data to understand user behaviour and engagement patterns, while also discussing the website and business requirements with the founder and senior team members to gain a clearer understanding of both user needs and business goals.
I also studied competitor education platforms to understand how they presented courses, built trust, communicated outcomes, and guided users toward enquiry. Combining these findings helped me identify opportunities to improve the information flow, strengthen the overall experience, and create a more purposeful website structure.
Design
Restructuring the website for better usability
I redesigned the homepage around the company’s requirements, with the lead-generation form placed directly within the hero section to make the primary action more visible. I also introduced a more consistent design system across typography, spacing, colours, components, and layouts.
The final design focused on creating a clearer content hierarchy, improving section flow, and making the overall website feel more structured, consistent, and engaging.
Explored two homepage variations along with redesigned supporting webpages. The version with the integrated lead-generation form was finalized based on the project requirements.
Takeaways
Understanding the responsibility behind design
I took complete ownership of the design process, from refining individual sections to finalising the overall experience. I was responsible for making key design decisions and ensuring the final interface stayed consistent with the project requirements.
I also created a new design system based on the existing brand, defining consistent typography, colours, spacing, components, and interaction patterns.
